Hong Kong flag carrier and airline giant Cathay Pacific joins a growing list of airline operators. Also, exploring applications of blockchain program technology.
Cathay Launching its first application of blockchain technology. Moreover, The Cathay Pacific Group will issue air miles to customers over a single distributed ledger. Furthur it will enable customers, the airline partners and the airline manage member rewards in real-time.
Blockchain Program for flyers:
Cathay Pacific’s blockchain rollout will first power a new mobile application and platform, developed by technology partner Accenture.
Also, the marketing campaign ties in with a dining promotion in Hong Kong wherein members of ‘Asia Miles’ – Cathay Pacific’s rewards program – see air miles credited to their accounts within a day of earning them.
The blockchain platform will automate data fulfilment procedures and enables transaction history between the airline and participating dining partners by sharing the data set, an announcement from the airline reports.
Hong Kong flag carrier and airline giant Cathay Pacific joins a growing list of airline operators exploring applications of blockchain technology.https://t.co/x8flYErcWT
— Roosevelt S. Norton (@rooseveltsnorto) May 15, 2018
Eventually, the beauty of this initiative is that it helps improve business efficiency minimising back-office administration.
‘By harnessing blockchain technology, the Cathay Pacific Group and Asia Miles are providing Asia Miles partners a single data source when managing account activity. This allows Asia Miles, partners and members a near real-time ability to manage rewards.’
Not only Cathay Pacific involves in blockchain program. Before, Lufthansa of Germany has announced its investment in Swiss Blockchain, etc.